Graphic design
The Visual Communication program trains image designers and creators whose skills open career opportunities in advertising, graphic design, and art.
There is no “I” without “you.”
Originating communication, the relationship to the other is also foundational to all questioning.
It is through this relationship that the student is guided by the professors to apprehend, define, and progressively develop concepts that materialize as messages and images. The creation of these, and their relevance, depend on the knowledge of one’s own abilities, the interlocutor (audience), and the medium (message, image, support).
The Art and Communication field thus trains image designers and creators whose skills open career opportunities in advertising, graphic design (print and interactive), and art. The student is gradually led to develop an approach aimed at effectiveness and therefore persuasion.
Theoretical analysis tools (psychology, semiology, philosophy, marketing…) enable the student to understand communication challenges in order to develop their own concepts and messages. Alongside this theoretical approach, practical courses encourage experimentation with the tools necessary to create images.
The transfer from one approach to another is realized through argumentation and project work within the workshop. Beyond internal exchanges within the school, the student can also benefit from international exchange programs such as Erasmus, allowing them to confront their experience with other modes or approaches to creation.
The infrastructure available to the student includes: a photographic lab, a computer and multimedia lab, and printing facilities necessary for producing their projects.
BACHELOR 180 CREDITS – FIRST CYCLE
B1
Introduction to visual communication.
Language of form and color.
Study of typography and layout.
Graphic productions.
Introduction to computer-aided drawing, photomechanical and photographic image processing.
B2
Continuation and application of concepts introduced in the first year of the bachelor’s program.
Advertising and graphic processing of information adapted to various media.
Logos, posters, press ads, etc.
Preparation of a personal press-book.
B3
Practical work related to the training of the graphic designer and layout artist.
Computer-aided drawing: the tool assists in design and graphic production.
MASTER 120 CREDITS – SECOND CYCLE
Advertising design and project realization for a campaign.
Preparation for the final jury as well as for grants, awards, and endowments.
Through their creations, the student will strive to express their talents as a graphic designer by showcasing imagination, personal sensitivity, quality of expression, and a spirit of synthesis.
PRE-REGISTRATION:
All admission applications must be submitted via the admissions portal. The website allows you to apply and upload all the necessary documents for your pre-registration.
Entry into the First Year of the First Cycle (B1)
Admission into the first year of the Bachelor's program is subject to passing an entrance examination.
The exam consists of three parts: a practical test, a research-based test, and a motivation interview during which the candidate may present a portfolio of works.
The exam is open to all applicants; no prior artistic training is required.
Entry During the Bachelor’s Program (B2 and B3)
Admission into the second or third year of the Bachelor's program at ArBA-EsA is based on an artistic portfolio.
For selected candidates, an interview and/or practical test is organized and coordinated directly by the program coordinator.
Entry into the Second Cycle (Master's Program)
Admission into the Master's program is based on an artistic portfolio.
For selected candidates, an interview is organized and coordinated by the program coordinator.
Professeur titulaire : Michaël Baltus (absent, pour tout contact, envoyer un mail à p.brouillard@arba-esa.be)
Professeure : Pascale Brouillard
Assistante : Margot Valty
Contact : comvis@arba-esa.be, p.brouillard@arba-esa.be
2021- 22
campagne francophone / « Rendons visibles les invisibles » / créations d'affiches / Association Socialiste de la Personne Handicapée / ASPH / https://www.asph.be/campagne-affichage-des-cubes-rendons-visibles-les-invisibles/
Garine Gokceyan / graphiste et typographe / workshop " typographiquesmodulaires" / https://garinegokceyan.com/Modular-typefaces
Aurélie Tournay / graphiste / workshop " contraintes " / http://www.aurelietournay.com/
Garine Gokceyan / graphiste - typographe / workshop reliure
Jonathan Steelandt / photographe / workshop prise de vue objets
2020-21
Thorsten Baensch / artiste - éditeur / présentation des éditions Bartleby & Co. / https://www.bartlebyand.co/
Marie-Luce martin / graphiste - lithographe - plasticienne / workshop " faire avec " / http://marielucemartin.art / https://www.instagram.com/marielucemartin/
Garine Gokceyan / graphiste - typographe / workshop reliure
Jonathan Steelandt / photographe / workshop prise de vue objets
2019-20
Thorsten Baensch / artiste - éditeur / présentation des éditions Bartleby & Co. / https://www.bartlebyand.co/
Jonathan Steelandt / photographe / workshop prise de vue objets
Aurélie Tournay / graphiste / workshop " contraintes " / http://www.aurelietournay.com/
2018-19
Concours / Pologne, une révolution graphique /centre du graphisme d'Echirolles
Thorsten Baensch / artiste - éditeur / présentation des éditions Bartleby & Co. / https://www.bartlebyand.co/
